Learning Outcome Matrix
Program Code: MKTGB
Start Date: 2026-09-02
| Course | Title | MKTGB1 | MKTGB2 | MKTGB3 | MKTGB4 | MKTGB5 | MKTGB6 | ILO1 | ILO2 | ILO4 | ILO5 |
|---|---|---|---|---|---|---|---|---|---|---|---|
| MKTG300 | Marketing | ||||||||||
| MKTG320 | Advertising & Promotion | ||||||||||
| MKTG330 | Consumer Behavior | ||||||||||
| MKTG332 | Marketing Research | ||||||||||
| MKTG340 | Digital Marketing | ||||||||||
| MKTG450 | International and Cross-cultural Marketing | ||||||||||
| MKTG495 | Integrated Marketing |
| ILO1 | Communication: Communicate professionally using a variety of modalities (written, spoken, and technological). |
| ILO2 | Critical Thinking: Analyze and evaluate information to make reasoned arguments and solve problems. |
| ILO4 | Ethics: Analyze and evaluate complex issues and situations to make informed ethical decisions. |
| ILO5 | Disciplinary Expertise |
| MKTGB1 | Apply foundational marketing theories and frameworks to develop strategic and tactical marketing recommendations. |
| MKTGB2 | Analyze consumer behavior data to develop marketing strategy recommendations. |
| MKTGB3 | Conduct qualitative and quantitative marketing research to generate actionable insights. |
| MKTGB4 | Evaluate the design, development, and execution of digital marketing initiatives for effectiveness and impact. |
| MKTGB5 | Create and present a comprehensive strategic marketing plan. |
| MKTGB6 | Apply generative artificial Intelligence tools effectively, efficiently, and ethically to support marketing efforts. |