Learning Outcome Matrix
Program Code: MKTGB
Start Date: 2025-09-02
| Course | Title | MKTGB1 | MKTGB2 | MKTGB3 | MKTGB4 | MKTGB5 | ILO1 | ILO2 | ILO5 |
|---|---|---|---|---|---|---|---|---|---|
| MKTG300 | Marketing | ||||||||
| MKTG320 | Advertising & Promotion | ||||||||
| MKTG330 | Consumer Behavior | ||||||||
| MKTG332 | Marketing Research | ||||||||
| MKTG340 | Digital Marketing | ||||||||
| MKTG450 | International and Cross-cultural Marketing | ||||||||
| MKTG495 | Integrated Marketing |
| ILO1 | Communication: Communicate professionally using a variety of modalities (written, spoken, and technological). |
| ILO2 | Critical Thinking: Analyze and evaluate information to make reasoned arguments and solve problems. |
| ILO5 | Disciplinary Expertise |
| MKTGB1 | Employ the foundational constructs of the profession to develop strategic and tactical marketing recommendations. |
| MKTGB2 | Interpret consumer behavior data to shape effective marketing strategies. |
| MKTGB3 | Leverage marketing research methods to identify information needs, gather relevant data, and conduct in-depth qualitative and quantitative analysis. |
| MKTGB4 | Critically assess the design, development, and execution of digital marketing initiatives for effectiveness and impact. |
| MKTGB5 | Create and present a comprehensive strategic marketing plan. |