Learning Outcome Matrix
Program Code: MKTGB
Start Date: 2023-09-02
| Course | Title | MKTGB1 | MKTGB2 | MKTGB3 | MKTGB4 | MKTGB5 | ILO1 | ILO2 | ILO5 |
|---|---|---|---|---|---|---|---|---|---|
| MKTG300 | Marketing | X | X | X | X | X | |||
| MKTG320 | Advertising & Promotion | X | X | X | X | X | X | ||
| MKTG330 | Marketing Behavior | X | X | X | X | ||||
| MKTG332 | Marketing Research | X | X | X | X | ||||
| MKTG340 | Digital Marketing | X | X | X | X | X | X | ||
| MKTG495 | Integrated Marketing | X | X | X | X | X | X | X | X |
| ILO1 | Communication: Communicate professionally using a variety of modalities (written, spoken, and technological). |
| ILO2 | Critical Thinking: Analyze and evaluate information to make reasoned arguments and solve problems. |
| ILO5 | Disciplinary Expertise |
| MKTGB1 | Demonstrate knowledge of foundational terms, concepts, principles, and theories of the marketing profession. |
| MKTGB2 | Use consumer behavior constructs and marketing research methods to access information needs and to collect, analyze, and interpret data. |
| MKTGB3 | Apply promotional tactics to shape product image and the purchase decision. |
| MKTGB4 | Analyze and evaluate the design, development, implementation of digital marketing initiatives. |
| MKTGB5 | Create and present a strategic marketing plan. |