Learning Outcome Matrix
Program Code: MKTGB
Start Date: 2023-09-02
Bachelor of Science - Marketing
MKTG320Advertising & PromotionXXXXXX
MKTG330Marketing BehaviorXXXX
MKTG332Marketing ResearchXXXX
MKTG340Digital MarketingXXXXXX
MKTG495Integrated MarketingXXXXXXXX
Institution Learning Outcomes
ILO1Communication: Communicate professionally using a variety of modalities (written, spoken, and technological).
ILO2Critical Thinking: Analyze and evaluate information to make reasoned arguments and solve problems.
ILO5Disciplinary Expertise
Program Learning Outcomes
MKTGB1Demonstrate knowledge of foundational terms, concepts, principles, and theories of the marketing profession.
MKTGB2Use consumer behavior constructs and marketing research methods to access information needs and to collect, analyze, and interpret data.
MKTGB3Apply promotional tactics to shape product image and the purchase decision.
MKTGB4Analyze and evaluate the design, development, implementation of digital marketing initiatives.
MKTGB5Create and present a strategic marketing plan.